Academic conference...
An interesting email dropped into my mailbox the other day containing a call for papers for the CIPR's Academic Conference.
I'd strongly recommend that people think about writing up some of their practice - I don't think enough practice papers get put in and some of those that get through are of a variable quality. It's a rewarding experience and if it advances understanding of our field...
And the email reminded me of one that Sue forwarded me the other week. A senior leader in a professional association for communicators (I won't say which one) was asking for help. Only he took five lines of dense verbosity to reach the point - and even then it wasn't clear what he wanted!
I've always felt sorry for people who do PR on behalf of the PR industry (or for that matter HR at the offices of a national HR association!), but you'd hope that a communications professional body at least employed a few people who could construct a sensible message!




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