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June 09, 2007

At least he tried...

Did anyone else see the story in the Financial Times this week about the manager in Shell who copied a speech by General Patten into a motivational memo for his staff?  I've tried looking for an on-line link, but couldn't find one...

At first I laughed at the guy - he'd lifted the US General's eve of invasion speech to his troops from the Second World War.  Pattern, known as 'Blood n' Guts" had a gift for the aggressive idiom and this clearly matched the sentiment this engineering manager wanted to instill in his staff.  So he removed a few of the anti-German suggestions and, hey presto, he was ready to send his boys into battle with the cry "I despise cowards" ringing in their ears (or their Outlook in-boxes). (yep - that was one of the messages in the note).

Rather unsurprisingly, the note found it's way to the media...

Luckily I didn't blog about it right away because I've had a bit of change of heart about it in the last couple of days...

At least the bloke was trying.  OK, he's clearly ill-advised to lift from Patten, but it's a noble thing to be occasionally inspiring.  I bet there are millions of workers out there who are crying out to be inspired on occasion..

Liam

March 29, 2007

Leading the way

I'm still in my 'how much do we really help our leaders?' frame of mind. So, from the things I've heard consistently from leaders over many years, here's my six step guide to 'things we internal comms types can (and do) do to make life more difficult for line managers'...

1. Don't give them any time to prepare for briefings. If a senior leader insists on actually talking them through the brief, at least make sure it's only a short space of time before they have to brief their own teams. Especially in change scenarios. The commmunication might be awful, but at least it won't leak.

2A. Give them PowerPoint slides or scripts to read from. Ask them not to deviate from the materials 'to ensure consistency'.  Don't give them additional discussion notes or prompt sheets - they'll be fine with the bullet points on the slides. They won't mind at all that their team has read the the lot before they've got through the first line.

OR 2B Give them a VERY large pack of supporting documentation, including process flow charts and a 50 page Q&A - obviously in no particular order and containing answers that have been through Legal six times, so are nice and woolly and don't actually say anything.  Take the really sticky questions out. You don't want to go putting anything in writing, and they're bound to think of something to say if the team asks - see (3) below.  And do remember point (1) - don't give them any time to work out how to use the pack.

3. End all communications with the words 'If you've got any questions, please speak to your line manager'. Don't worry about giving line managers any additional information to answer questions though, they're quite happy to say 'I don't know, but I'll get back to you'. (P.S. Don't give them a route to find out the answers to all those questions they don't know the answers to either. They can always ask their own manager - see point (5))

4. Always publish important announcements on the Intranet, send them out by email to all staff, or even better, tell your customers about them, BEFORE you tell leaders. They like being caught on the hop.

5. Tell middle managers frequently that they are the 'marzipan layer' where communication falls down.  Point out how awful the commmunication scores are in your employee survey and urge them to do better. Ask senior leaders to talk to them often about the importance of communication. (That will be the senior leaders that send out all their briefing material by email because they haven't got time to talk the marzipan layer through it; don't pass on anything from the CEO's leadership updates because they're not sure if it might be too sensitive; and order all team meetings and training to be cancelled in the contact centres for the next three months because of service levels.)

6. Always provide managers with good, solid corporate materials. Their teams really do like to hear about high level figures, governance structures and changes in the senior leadership. It's good for them to see the bigger picture. Include plenty of jargon and business speak that line managers might not understand themselves. And remember, ask them not to deviate from the script. Probably nobody will ask them what 'streamlining our operational imperatives and building world-class propositions' means anyway.

There. That should do the trick ...

Sue

PS I'm not claiming I'm immune, and it's helped me no end to spend a lot of time with line managers in the past year and be constantly reminded of things I've done over the years to make their lives more difficult. So let's be honest, how do you stack up? It can't just be other people's organisations that do these things.

March 28, 2007

It's not rocket science, but ...

Today I started my training to be a volunteer helping kids to read in schools. I wouldn't blink at communicating difficult news to 30,000 employees but I'm feeling pretty nervous about sitting down and reading with three children!

The trainer started by saying that what she was about to cover wasn't rocket science. It was all common sense and we probably did it all the time, but the day was about breaking it down and thinking about it. "Interesting", I thought. "Almost exactly how I introduce my line manager comms workshops". So I found myself thinking about things from two perspectives all day - the 'how to help children read' perspective, but also the 'and how might this apply to me as an internal comms person' perspective.

The biggest thing that struck me was how something that seems so easy to you can be so hard for someone else.

We were given exercises that put us in the position of someone trying to learn to read. Presented with a page of double dutch with a picture at the top, I panicked - I hadn't got a clue what it meant or how to start working it out. After five minutes of trying really hard and only managing three words, I was ready to give up.

We were given pages of tricky sentences to read out loud, and found ourselves counting down to which would be OUR sentences so we could try and work out how to pronounce them so we didn't look stupid when it was our turn. We saw how it's the 'easy' words like 'is' and 'the' that are hardest to learn because you can't visualise them (what's a 'the'?). We realised how full of contradictions and anomolies the English language is! Why DO 'cough' and 'dough' sound different? Why doesn't 'dead' rhyme with 'bead' or 'meat' with 'great'?

I started thinking about how it might feel to be a manager that's not a natural communicator.

How much do we ask of them, and how much help do we give them? What's our equivalent of the 'here's what it's like to learn to read' exercises? How do we feel what it's like to be a manager that doesn't get this whole communication thing, when the things that seem obvious to us seem an uphill struggle to them?  And how can we make it easier?

I also thought about how often we just TELL people stuff.

We spent this morning sitting in our chairs with someone talking to us. I don't remember much of it. I was too focused on when I could have another cup of that nice belgian chocolate from the vending machine.

in the afternoon, out came all the games and exercises to get us thinking about how difficult it is to read. Those are the things I remember. I got involved, I thought about it, I had a good laugh and I learnt by  DOING and coming to my own realisation. in the same way, we were taught to play games with the children, and to make reading fun. 'Why should they bother if it's dull and boring?' said the trainer. Good point. How do your communications stack up?

What else? Lots of checking understanding and asking questions to make sure the kids really have got the meaning of what they're reading. And the power of pictures to help people remember and bring things to life, instead of just words. Which I guess equates to feedback ("I always mean to do it, but I've realised I don't often get round to it" said someone on a recent Black Belt), and using pictures in communication. Organisations that use visuals like learning maps often say they're one of the most powerful methods they've used.

It's not rocket science, this communication stuff

But it's our total focus and even we're not great at it sometimes. We churn out the top down tell stuff that's dull and full of corporate speak.  So how much help do we give to a manager that has 100 other things to do, less time and resource to do it, and possibly more of a natural connection with figures and logic than emotions and people? It might seem obvious to us, but how do we understand what it feels like to stand in their shoes?

Sue

 

January 21, 2007

Only human

I've been talking to my friend Charles Artichoke about the volume of media coverage about Jade Goody.

One angle that's been picked up is the question of whether Channel 4 coached Jade through her eviction interview. Was she genuinely sorry, or did some wicked PR person put the words in her mouth, in which case, we don't believe her and we're mad at Channel 4 for trying to manipulate us.

Moving away from the Big Brother madness, I've been thinking about how this applies to internal comms.

In my line manager workshops, I ask people to talk about a leader they regard as a fantastic communicator, and why.  Usually people talk about leaders that are 'human', 'real', and genuinely on board with what they're saying. Conversely, the poor communicators may be extremely polished presenters, but they are seen as giving the company line, communicating what they've been told to in an impeccably-trained way, but TOO coached, too polished, too quick with their pre-prepared messages to be believed.

I've been talking with a few organisations about how we help leaders, yes, to understand and communicate corporate messages, but also to be themselves and make the most of their personalities.  How do we help people see the strengths of their own style and give them permission to use it, rather than having to cover it up with what they think the 'right' one might be? How do we get people just to be normal instead of talking a load of cringe-worthy jargon they'd never dream of using outside the office?  (Apparently Jade said she 'couldn't dignify her behaviour' in her interview. She thought up those words all by herself, did she?)

When I first got a coach, I was asked (not by anyone in my organisation) whether I'd be getting help to seem 'less feminine' and 'more corporate' in my style. The answer was, no thanks - this is how I am.

I've seen leaders a bit less sure of themselves with their personalities literally coached out of them. After seeing one person become more and more 'corporate' but lose almost all of his spark and look permanently miserable, I went to see him and asked where 'he' had disappeared to. He said I was the only person for months who had actually asked about him, rather than talking about who the organisation wanted him to be. And I'll bet his team wouldn't have described him as one of those 'human' and 'real' communicators, although he was saying all the right things in a technically perfect way.

I'm not arguing against coaching here, by the way.  I found it so helpful that I trained to be a coach myself. My question is, in an age where people are so alert to any idea of being spun a line, how exactly do we help managers just to be natural, human communicators?  Since when did 'just being yourself' get so difficult?

Sue

October 19, 2006

It's tough at the top

OK, I've just nipped out of the Melcrum summit in the coffee break to write this, so it's going to be a quick one! (See, I got Liam trained for precisely ONE day to do my bidding. How did I know it wouldn't last ...)

Session of the day for me so far has been Darren Briggs from the Company Agency talking about CEO communication.  He talked about the pressures of life in the CEO hotseat and sent us all off to read this report by Booz-Allen & Hamilton about CEO turnover. It turns out life as a CEO is a bit of a shaky existence, and you're not likely to keep your job too long if your performance doesn't stack up (mind you, I have to say I wouldn't mind the payoffs they seem to get!).

He also got us thinking about just how much influence the CEO has over an organisation's culture.  We weren't convinced at first, but by the end of the presentation we'd been persuaded of just how influential this one person is, and how important it is to be help them use their words and actions to build a healthy corporate culture.  In fact one person I sat next to at lunch said it had been her eureka moment of the conference, and she was off to persuade her boss that she really has to spend less time 'doing the doing' and more time working with senior execs.

More on this theme from Charlie Nordbloom at Volvo, who had done some impressive number-crunching about the relative influence of managers at different levels.  Turns out the greatest blockers to effective front line communication are not the poor old middle managers at all, but the people they report to.  If they don't put the effort in, that's when the middle managers reporting to them don't get the support to do their bit.  It sounds obvious when you say it, but the stats showing the impact of good/poor communicators at senior management level were striking.

Some interesting anecdotes from the audience about long-gone Chief Execs. who still have strong legacies.  Apparently Ray Kroc, founder of McDonalds, is still quoted throughout the organisation AND the headquarters has an interactive 'Talk to Ray' machine where you can ask questions and hear him talk back!  Excellent!!

Sue